Option 1: Season Slip Back

You froze the launch and re-cut every pattern. Social feeds explode with respect as a short film shows artisans testing hemp blends and designers burning old calendars. Cash evaporates faster: tariffs drain €200 k a day, and overtime is zero. Yet week two brings a surprise—Paris Fashion Week offers a last-minute late-night slot if you can finish ten hero looks. Emergency sprints in Milan and Gazipur meet the target; the mini-collection gleams in peace-silk and hemp, introduced as “EcoLux | Prelude.” Critics call it “small but seismic,” and buyers place cautious but premium orders. Margin loss still hurts, but the delay morphs into exclusivity, and advance deposits ease liquidity pressure. Trust equity is sky-high; competitors scramble to match your materials. Cash is thin, but morale soars as mannequins finally dress again.

The spotlights of Paris already warm the runway; what those lights reveal will define everything that follows.