Option 7: Crowd-Stitch Studio

You opened the loom to the masses. A web portal lets fans vote on fibres; engagement triples, and #MyEcoLux lights up timelines. Jute-cotton leads at dawn, recycled poly by dusk, leaving procurement paralysed. Factory planners prep micro-batches that change daily; tariff brokers beg for fixed declarations. A bot swarm pushes “glitter-alpaca” into first place, forcing a site reset and an apology. Deposits trickle instead of flood; community love is loud but not liquid. Week three you lock votes: three winning blends, 4,000 variations, all due in eight weeks. Line managers stare at the math and see overtime explosions. Yet a core tribe pledges loyalty, promising lifetime value if you deliver. You’ve proven customers want a voice; now you must sort signal from noise and spin it into scalable cloth.

The spotlights of Paris already warm the runway; what those lights reveal will define everything that follows.