Crisis Communications - Outcome

Your team’s choice of conducting an interview with Ana Pereira from ABC, an existing contact, aimed to provide targeted communication and an in-depth exploration of the oil spill incident and response efforts.  Ana Pereira’s familiarity with your company and the situation seemed promising.

During the interview, Ana Pereira conducted a probing conversation, delving into the details of the incident and your company’s actions.  The interview offered a more focused approach than a news conference, allowing for a deeper exploration of the issues.

However, while the interview allowed for a controlled narrative, it also had its challenges.  The selective focus on certain aspects of the crisis left some questions unanswered.  Despite Ana Pereira’s established relationship with your company and promise of a balanced interview, she was tough and clearly had an agenda she was pushing.

As a result of the interview, the media coverage varied and public’s perception of your company’s response remains mixed:

“ABC Interview with Amazonia: A Step Towards Transparency” 

– The Herald Tribune

“Selective Focus: ABC Interview with Amazonia Raises Questions” 

– Environmental Insight

“Amazonia’s Conversation with ABC: Striking the Balance” 

– Corporate Responsibility Weekly

With the ABC Interview now behind you, a glimmer of light is starting to appear in the distance.  Just then, your team notices an incoming call from Shamus O’Brien, your Operations Manager.