Issue a Prepared Statement
Your team’s choice to issue a prepared statement aimed to provide a carefully crafted message and controlled information to address the oil spill crisis. This approach allowed for a measured response, minimizing the risk of saying something potentially damaging during a high-pressure situation like a news conference.
However, the decision to issue a prepared statement came with its own set of challenges. While you were able to convey a message that emphasized your company’s commitment to addressing the situation, it was perceived by some as insincere and lacking in depth.
The media and the public were left wanting much more, expecting real-time interaction and in-depth exploration of the issue. The perceived insincerity of the statement led to skepticism and doubts about your company’s preparedness and commitment to effectively manage the crisis and concern for the local community. This statement contributed to a flurry of negative media headlines that has made your situation worse:
Just as the situation couldn’t seem to get any worse, your team notices an incoming call from Shamus O’Brien, your Operations Manager.
After your team has reviewed and discussed the outcome, click the button on the right.
Ensure all team members click the button at the same time.