Option 1: Vietnam Capacity Surge
You chose speed. You got it.
Within 36 hours, STG’s Da Nang facility is humming. Charter flights bring in fabric and key staff. Overtime bonuses keep Vietnamese workers on the floor past midnight.
The full 30-look collection is completed with days to spare, and staging rehearsals in Milan restore investor confidence. Editors whisper about STG’s resilience, though critics note the brand seems focused on logistics, not meaning.
Back in Bangladesh, worker frustration simmers. Photos circulate of flood-stranded seamstresses watching updates from afar. A respected South Asian blogger posts, “Left behind by the brand they built.”
The collection may be back on track for Paris, but parts of the company’s soul feel conspicuously absent. And already, voices are asking uncomfortable questions about who is paying the price for your speed.
After your team has reviewed and discussed the outcome, proceed to to the next Critical Juncture by clicking the button on the right.