Option 4: Capsule Couture Pivot

Scarcity became a design principle, not a setback.

You trim the 30-look EcoLux line to just 10 high-impact pieces—rich with asymmetry, distressed textiles, and hand-patched layers. Critics previewing sketches call it “war couture.” You livestream final touches from Gazipur’s dimly lit second floor—an artisan threading gold through rain-damp peace-silk.

Excitement builds as invitations shift to an intimate salon setting. Retail partners and fashion media buzz over “EcoLux: Incomplete Beauty.”

STG’s feed posts: “What we couldn’t finish was the point.” A critic from Business of Fashion writes: “In refusing excess, STG exposed the soul of couture.”

But behind the acclaim, orders are down 40%. Some buyers misread the pivot as a scaled-back strategy. Logistics snarls creep in—customs delays and mislabeled shipments threaten fulfillment. Creative momentum is secured, but operational follow-through will decide whether Paris becomes triumph or turmoil. And beneath the buzz, rumors are spreading about conditions inside the workshops that brought these looks to life.