Option 4: Pixels Before Thread

You swapped fabric for firmware. A fortnight of 3-D scans turns gowns into shimmering avatars; Paris grants a midnight streaming slot. Two million viewers spin digital dresses, placing deposits that plug the tariff-driven cash hole—on paper. In warehouses, shelves stay empty; auditors remind you revenue isn’t booked until cloth ships. A mid-stream glitch stretches a bodice into balloon art—fun to fans, unsettling to buyers. Studio staff juggle real-world sampling for delayed delivery while fielding questions about pixel colours versus dye lots. Week four brings solace: a gaming platform buys licensing rights, funding final material orders. Yet murmurs grow—“Is fashion still fashion if you can’t wear it?” The code bought time but not forgiveness; now every polygon must stitch into real seams before credibility times out.

The spotlights of Paris already warm the runway; what those lights reveal will define everything that follows.