Evaluation Criteria & Weightings
    
    
      
        | Criterion | What it measures | Weight | Rationale | 
|---|
      
      
        | Sustainability & Innovation | Environmental impact and future-proofing through innovation. | 30 % | EcoLux was pitched as 100 % natural; failing here undercuts the entire mission. | 
        | Design Integrity & Aesthetics | Preservation of silhouette, drape, and “wow” factor. | 25 % | A poor swap erodes Alessandra’s creative equity. | 
        | Launch-Window Feasibility | Probability of delivering to Paris on time. | 25 % | Missing Fashion Week cedes the stage to rivals. | 
        | Revenue + Resonance | Cash impact and ability to excite buyers/consumers. | 20 % | Liquidity is thin; choices must sustain both story and sales. | 
      
    
    Rank Ordering
    
    
      
        
          | Option | Sustainability (30%) | Design (25%) | Feasibility (25%) | Revenue (20%) | Weighted Total | 
        |  | 30% | 25% | 25% | 20% | 100% | 
      
      
        | Option 3: Hybrid Honest-Weft | 6 | 7 | 7 | 6 | 6.5 | 
        | Option 1: Season Slip-Back | 9 | 8 | 3 | 4 | 6.25 | 
        | Option 4: Pixels Before Thread | 8 | 6 | 5 | 5 | 6.15 | 
        | Option 6: Lab-Born Luxe | 10 | 9 | 2 | 2 | 6.15 | 
        | Option 7: Crowd-Stitch Studio | 7 | 6 | 5 | 6 | 6.05 | 
      
    
    
      Why the Options Ranked This Way
      Hybrid Honest-Weft won because it balanced sustainability, design, and feasibility — not perfect, but the least compromising across all fronts.
      Season Slip-Back preserved integrity and sustainability but lost ground on timing, a costly sacrifice in the fashion calendar.
      Pixels Before Thread and Lab-Born Luxe tied: bold, forward-looking plays, yet each carried execution risk that weakened their appeal.
      Crowd-Stitch Studio was inventive and community-driven but too small-scale to anchor the Paris runway story.